Director of Product Marketing
- 36万-60万/年
- 上海
- |
- 10年以上
- |
- 本科
- |
- 全职
职位诱惑: 年终奖金,五险一金,年度旅游,技术领先,成长空间大,通讯津贴,交通补助,技能培训
发布时间: 2016-12-12发布
职位描述
Position responsibilities:
Leadership
• Lead the business group teams (Engineering, Applications, PM, etc.) to define new products, establish
product roadmaps consistent with customer needs and select new products for development among
numerous investment opportunities.
• Develop and lead the execution of market segment and product strategies for customers in the target
segments to achieve revenue and profit goals.
• Establish effective marketing plans and achieve product line growth plans.
• Build cooperative relationships with Global Sales, Engineering, Operations, and other Product lines.
P&L Responsibility
• Achieve revenue and profit goals for the smart microphones and voice processors product lines.
• Develop pricing strategies to achieve market penetration and profit objectives
• Develop revenue and unit volume forecasts based on market trends, customer input, etc.
• Represent the business unit in contract negotiations with key customers.
New Product Development
• Identify, recommend and drive new product development opportunities based on customer needs,
market trends, business unit strategy and financial analysis.
• Define innovative product attributes to create product differentiation. Collaborate with other divisions
and business units to create solutions that leverage other Knowles products to solve customer problems.
• Collaborate with target customers to share product and technology roadmaps and ensure consistency
between internal development plans and customer needs.
• Develop and execute launch plans for new product introductions specific to the China market.
• Develop and manage specific product families in support of market segment strategies.
Portfolio Management
• Manage the life-cycle of the product portfolio and individual product families from introduction and
growth to end-of-life.
• Support demand forecasting and inventory planning based on inputs from Sales.
Market Knowledge / Experience
• Experience in marketing/product management, strategic business planning, and new product development;
• Intimate knowledge of the following market segments, including familiarity with relevant applications and key
customers: Smartphones, Computing, Consumer markets such as IoT. Appliances market is a plus.
• Proven success in marketing, new product development, and product & technology management.
• Proven experience working with customers on design, business strategy, and product roadmaps.
Requirement:
Experience: Possess at least 10 years of demonstrated success in the semiconductor industry in similar positions.
Candidates should have a strong technical background and experience leading a team of product and application
professionals. The candidate must demonstrate good business sense, critical thinking skills, outstanding leadership
and interpersonal skills, and a strong desire to succeed.
Education: Bachelors and/or Master Degree in Electrical Engineering. MBA preferred.