Senior Marketing Engineer

Job Summary:
Develops marketing strategies for new and existing products and services.  Researches trends and technologies to ensure products meet customer needs.  Creates marketing programs to popularize the products to customer audiences.  Works with sales to ensure that sales reps have necessary product collateral and advertising materials.  Use this job function when the incumbent's responsibilities involve a wide breadth of marketing activities.
 
Essential Functions:
Duties and responsibilities of this position include but are not limited to the following:
1.    Products line operation and management
2.    Work out Marketing strategy
3.    New products survey and definition
4.    Other duties as required.
 
 
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative, but not limited to the knowledge, skill, and/or ability required.
1. Preferably focused on analog/mixed-signal ICs
2. Experience in the following areas: Product marketing， Pricing strategies and cost drivers，Competitive analysis，Promotional approaches。Relationship management，Sales support
3. Strong IC technical background with a good understanding of analog IC products
4. Strong marketing, demographic, researching and analytical skills
5. Good computer and presentation communications skills
6. Self motivated with good team spirit
7. Coordination abilities with customers, alliances, sales, engineering and management staff
 
Minimum Job Requirements

• Similar Semiconductor Experience
• At least 4 years of marketing experience
• Bachelor Degree or above